Ready for More Lessons from Seth Godin?
Today I reflect on two of the most important factors he discussed about bringing anything to market. One is centered around differentiation while the other depends entirely on y-o-u.
What makes a great idea great? The newness factor. What makes an idea valuable? Scarcity. Generally, what makes something scarce? Difficulty. How difficult is it to do what you’re doing? The more difficult, the more value. Sometimes you’re able to get away with perceived difficulty long enough to gain enough traction to build barriers to entry.
Many times when discussing projects with people, you hear the words, “I’m working on…”
“I’m in the process of…”
“There is going to be…” etc etc etc All of this is simply saying: Work in Progress.
While on-going projects exist, there are multiple components to lead to the one great finish. For the sake of your own perspective moving forward, think in terms of a FINISH. When will you ship? Specify a date and time. Be specific. What needs to be shipped in between now and the final ship? Be specific.
Each day, ship something into the world.
Each day, what you ship will bring the final project a little bit closer to the ultimate finish.
So when discussing or thinking about your project, what are about to finish? When? No leeway here. Be specific.
After all, the world is waiting for you to ship!